YouTube Ad Campaign Planner

Use this worksheet to structure your YouTube ad campaign plan before setting it up in Google Ads.

Campaign Basics

Campaign Name*

Primary Objective*

Target Audience Description (Demographics, Interests, Behaviors)

Target Location(s)

Target Language(s)

Budget & Schedule

Budget Type

Budget Amount* (Specify Currency)

Start Date*

End Date (Optional)

Ad Schedule Notes (Optional)

Ad Creatives

Primary Video Ad URL(s) (Links to YouTube videos, one per line)*

Ad Format(s) Planned (Select all that apply): Skippable in-stream Non-skippable in-stream In-feed video ads Bumper ads (6 sec) Outstream ads (Mobile) Masthead (Reservation)

Key Message / Value Proposition*

Call to Action (CTA) Text*

Landing Page URL(s)* (Where ads click through to)

Targeting Strategy

Keywords (Optional)

Topics (Optional)

Placements (Optional - Specific channels, videos, sites)

Audience Segments (Optional - Affinity, In-Market, Custom)

Demographics Notes (Optional - Specific Age, Gender, Income etc.)

Measurement & KPIs

Primary KPI (Key Performance Indicator)*

Secondary KPI(s) (Optional)

Tracking Method Notes (How will you measure success?)