Social media audit tool – Independent SEO Expert for Hire

Social Media Audit Checklist

Perform a manual audit using the checklist below and generate a report.

Platform:

Profile @Handle or Page Name:

Profile/Page URL:

Audit Date:

Profile Picture Clear & On-Brand?

Cover Photo Relevant & High Quality? (If applicable)

Bio/About Section Complete & Compelling?

Website Link Present & Correct?

Branding (Logo, Colors, Voice) Consistent?

Branding Consistency Notes:

Content Relevant to Audience/Niche?

Good Mix of Content Types (Photos, Videos, Text, Stories)?

Visuals (Photos/Videos) High Quality & Appealing?

Captions Engaging & Informative?

Posting Frequency Appropriate?

Content Notes & Observations:

Responding to Comments/Messages?

Estimated Engagement Rate Score (1-10):

Engagement Notes:

Overall Score (1-10):

Key Strengths:

Areas for Improvement:

Recommendations:

Audit Date: