Retargeting Campaign Plan Builder
Define Your Audience
Target users who visited in the last X days.
Target users who spent at least X seconds on the site.
Exclude users who visited these pages (e.g., converted users).
Exclude users who visited in the last X days (e.g., for Winback campaigns, set a higher value).
Campaign Parameters
Leave empty for no total budget cap.
Approximate duration. Start/End dates are for planning.
Automatically calculated if duration is set, or set manually.
Limit how often a user sees your ad.
Brief description of ad messaging and visuals.
Campaign Plan Summary
Configure your campaign in the previous tabs to see the summary.