Podcast Listener Demographics

Note: This data represents general trends for podcast listeners primarily in the United States, based on industry research (e.g., Edison Research "Infinite Dial" reports, approx. 2024 findings released early 2025). Actual demographics can vary significantly by podcast genre and specific audience.

Overall Reach (US Adults 18+)

Monthly Podcast Listeners:
~42-44%
Weekly Podcast Listeners:
~31-33%

Age Distribution (Monthly Listeners)

18-34:
48%
35-54:
32%
55+:
20%
(Approximate distribution, younger listeners often over-index)

Gender (Monthly Listeners)

Male:
50%
Female:
49%
(Distribution is often close to even)

Education & Income (Monthly Listeners)

Education (College Graduate+):
Often higher than gen. pop. (~38-43%+)
Household Income ($75k+):
Often higher than gen. pop. (~50-55%+)
(Podcast listeners often report higher education and income levels on average)

Diversity (Monthly Listeners - US)

Ethnicity Breakdown:
Increasingly diverse (e.g., ~59% White, ~15% Hispanic, ~14% Black, ~5% Asian)
(Reflects increasing diversity, closely mirroring US population trends. Figures are approximate.)

Listening Habits

Primary Listening Device:
Smartphone (~73-78%)
Common Listening Locations:
Home, Car/Commuting
Average Weekly Listening:
~9-11 hours (among weekly listeners)
Platform Usage:
Spotify, YouTube, Apple Podcasts often lead
Podcast Discovery:
Word of Mouth, Social Media, App Search