Conversational Tone

• Use contractions appropriately?
• Employ common transition words/phrases?
• Use active voice more often than passive?
• Address the reader directly (using "you")?
• Read content aloud – does it sound natural?
• Avoid unnecessary jargon or overly formal language?

Question Answering & Search Intent

• Does the content directly answer a specific question?
• Is the primary answer provided clearly near the beginning?
• Does the content address the likely search intent?
• Use long-tail keyword phrases mimicking speech?

Readability & Clarity

• Are sentences generally short and easy to parse?
• Are paragraphs focused and relatively short?
• Is complex vocabulary simplified where possible?
• Does the text achieve a good readability score?

Structure & Formatting

• Use clear headings and subheadings (HTML)?
• Employ bullet points or numbered lists (HTML)?
• Is the content broken up with sufficient white space?