Phase 1: Preparation Checklist

• Select a High-Performing Article

  Choose an evergreen, top-performing article that provides significant value and is not time-sensitive.

• Optimize Original Post for SEO

  Ensure your original article is fully optimized with relevant keywords, meta descriptions, and alt text for images.

• Set Up a Canonical Tag

  Confirm the original article has a self-referencing canonical tag. This is crucial for telling search engines which version is the original. i Example: <link rel="canonical" href="https://example.com/original-post" />

• Wait for Original Post to be Indexed

  Use Google Search Console's "URL Inspection" tool to ensure the original article has been indexed before syndicating it.

Phase 2: Distribution Checklist & Tracking

Check off the platforms you've posted on and add the URL to the new version for your records.

• Syndicate on Medium

  Use Medium's import tool to automatically add the canonical link back to your original post.

• Publish on LinkedIn Articles

  Repost your article on LinkedIn. Remember to manually add a line at the end stating "This article was originally published on..." with a link back.

• Submit to Relevant Publications

  Pitch your article to larger publications in your niche that accept syndicated content (e.g., Business Insider, Forbes).

Phase 3: Post-Syndication Checklist

• Verify Canonical Tags on Syndicated Posts

  Check the source code of the syndicated articles to ensure the `rel="canonical"` tag points back to your original URL.

• Engage with New Audiences

  Monitor comments and discussions on the syndicated versions of your article and respond promptly.

• Track Referral Traffic

  Use your analytics software (e.g., Google Analytics) to monitor referral traffic coming from the syndication platforms.

• Promote the Syndicated Versions

  Share links to the syndicated articles on your social media channels, mentioning the publication to build authority.