Manage Data Points

Metric Definitions

DAU/MAU Ratio (Stickiness): The percentage of your monthly active users who engage with your app on a daily basis. A higher percentage indicates a "stickier" app with better user retention. (Calculated as: `(DAU / MAU) * 100`).

Average Session Length: The average amount of time users spend in your app per session. This can indicate how engaging your app's content and features are. (Calculated as: `Total Session Duration / Total Number of Sessions`).