A/B Testing Planner A/B Testing Planner Structure your conversion rate optimization tests from hypothesis to conclusion. 1. Hypothesis 2. Variations 3. Goals & Metrics 4. Test Plan Summary Problem/Observation Proposed Solution Hypothesis (If we..., then..., because...) Variation A: Control Variation B: Challenger Primary Metric Secondary Metrics Target Audience & Traffic Split A/B Test Plan Summary Hypothesis Variations Goals & Metrics Previous Next Download Test Plan
