Brand Positioning Worksheet Brand Positioning Worksheet Define your brand's unique place in the market. 1. Target Audience 2. Competitors 3. Your UVP 4. Brand Personality 5. Final Statement Who is your target customer? What are their primary needs or pain points? What is your market category? Who are your main competitors? What is your unique value proposition (UVP)? What is the primary reason customers should believe you? Describe your brand's personality and voice. Your Brand Positioning Statement Previous Next Download Worksheet