App Install Campaign Planner

Estimate Only: This tool provides estimates based on YOUR inputs (especially CPI). Actual results will vary. Research typical rates for your specific app category, platform, and geography.

1. Planning Mode

Plan by Budget (Estimate Installs) Plan by Installs (Estimate Budget)

2. Goal / Budget Input

Total Campaign Budget:

Target Number of Installs:

Currency Symbol:

3. Performance Estimates

Estimated Cost Per Install (CPI) *

Enter your expected CPI based on research. (Note: Varies hugely, e.g., $0.50 - $5.00+ is common).

Optional (for Clicks/Impressions Estimate):

Estimated Click-Through Rate (CTR %)

Percentage of impressions resulting in a click.

Estimated Install Rate (IR % from Click)

Percentage of clicks resulting in an install.

4. Planning Details (Optional)

Campaign Name:

Target Geography:

Target Platform(s):
Meta (FB/IG) Google Ads TikTok Ads Apple Search Ads Other

Start Date:

End Date:

Campaign Plan Estimate

Remember, these are estimates based on your inputs. Actual results will vary.