App Download Rate Calculator

App Store Page / Landing Page Visits

App Downloads (from these visits)

Calculates: (Downloads / Visits) * 100%

Previous Period Label (Optional)

Downloads in Previous Period

Current Period Label (Optional)

Downloads in Current Period

Calculates: ((Current Downloads - Previous Downloads) / Previous Downloads) * 100%

Visit-to-Download Conversion Rate --% Percentage of page visitors who downloaded.

Download Growth Rate --% Percentage change between periods.